Ok, prima cosa - who's behind Norma?
Hi, Aline and Laurent here! We launched Norma Music in 2021 after gaining our music industry experience in London across several years. We worked in both the major and independent scenes, specialising in project management, fan engagement, distribution and release marketing.
Aline started off in 2014 by joining PIAS in the royalties department of the Artist and Label services division, gaining insights into the complex and essential world of copyright, licensing and distribution. She reported royalties to labels like Ninja Tune, City Slang, Full Time Hobby and Sub Pop. After that, her career progressed and she eventually joined Distiller Records' Marketing department, where she worked closely with diverse artists like Anteros, The Ninth Wave, Holy Oysters and Bloody Knees on some impactful campaigns, seeing them played on radios like BBC Radio 1 and Radio X, hit stages at festivals such as Glastonbury, The Great Escape and Leeds Festival, and reach millions of views on official music videos.
Laurent, avid records' digger and drummer since the early 2000s, joined Warner Music Group after spending one year studying sound engineering in South London. He started out in the Artist and Label services division as an intern. With time he became so deeply interested in data, fan engagement and CRM that he eventually got promoted to CRM Manager. Laurent worked on fan engagement campaigns for Gorillaz, Ed Sheeran, Foals, Royal Blood, Dua Lipa and many more, helping various labels of the group reach audiences in the most tailored and creative ways.
Almost a decade later, filled with experiences from two different music worlds and unforgettable memories, we are proud to have launched Norma Music and keep working on shaping our model and services to cater the diversified and exciting Swiss music scene.
Connect with us → to discuss more!
How does it work?
Norma provides a wide range of services tailored to your current status and progress. Whether you have a final artwork and the track masters or only a demo, we will build a proposition around what you have already accomplished and what needs to be addressed.
How much does it cost?
Check each service to view some of our starting prices. Bear in mind, we develop our work tailored to your needs so prices will likely vary. We will send you a quote once we have a clear understanding of the work that needs to be done. When selecting multiple services, a package price will be applied. Fees that will need to be outsourced, such as manufacturing, website hosting, mastering or video production are excluded from our prices.
How do I earn?
All of the additional value that we bring you as a result of our collaboration is yours. Profits derived from digital, physical and merch sales, sync and live belong strictly to the artist. We do not keep any share of sales nor have any rights on the music/assets.
Can I involve my own connections?
Yes, of course. If you prefer not using our partners for certain parts of a campaign, you are free to involve any external collaborators. We will coordinate directly with them so you don’t have to worry about any logistical part of the process.
How does your distribution work?
Norma Music is not an online distributor and therefore this service is provided through the use of a third party distributor. You will be directly affiliated with the distributor while Norma is solely responsible for the logistical part. We won't take any share of your music sales unless agreed separately. Net profit from digital sales will be accounted to you directly from the distributor. Upon agreement Norma is also able to work with your current distributor instead, as long as the needed access is given to our team.
How are you different from a label?
We won't put you in debt and won't own any of your work, unlike traditional music labels, which advance money only to recoup it by exploiting the rights to your creative work. Norma will only ask for a transparent fee, and you will retain ownership of your works, creative control and any profits.
Why Norma when I can do everything myself for free?
We exist to let you concentrate on music as much as possible, while we take over all the project management and strategic thinking that needs to be done to achieve your goals. Often artists are unaware of how much effort is required until they are overworked and behind schedule.
I am signed to a label. Can I still use your services?
Yes of course, as long as our work doesn’t overlap and your label doesn’t have exclusive rights to the project you are submitting.
I represent a label or collective. Can we collaborate?
Definitely, connect with us! We’d be happy to get on a call and discuss further.
Where is your office?
We are located in a remote area of northern Ticino. We are currently working on creating a space to better welcome everyone who wishes to visit us in the near future. In the meantime, we can meet online, in our current office or travel to a preferred location in Switzerland.
